If you’re a small business owner who buys from wholesalers and sells to customers, you’ve almost certainly run into competitors who sell the same products. Even if you’re doing fine (for the time being), you can’t help but wonder what you can do to set yourself apart from competitors selling similar products.
Some of these competitors have the benefit of being able to sell on well-known marketplaces such as Amazon and eBay. Others might have you beat on price or design. So, how can you make your store stand out from the crowd? The key is to focus on the details that can potentially distinguish one store from another.
Differentiate Your Pricing
Though it may seem self-evident, some pricing adjustments should be considered. Lowering or discounting prices is always a good way to boost sales, but this strategy may not be long-term viable.
The lower picking suggestion is based on the fact that you sell the same products as your competitors. As a result, using a competitive pricing strategy makes sense for a lot of stores. You don’t want to go too high or too low in comparison to your competitors, so staying within a certain range is a good idea.
If you’re just starting out, however, you might want to start off by offering lower prices than your competitors.
If you’re a newcomer, you’ll want to make a good first impression and leave a lasting impression on your audience. After they’ve purchased from you once or twice and had a positive experience, they may return to your shop instead of using a search engine to find the best seller the next time.
Being Convenient for Customers
Many people sell high-quality goods on the internet. Another way to set yourself apart is to make your shop more convenient than others. Convenience is such a broad term that it could mean a hundred different things.
Offering a wider range of payment options is one example. If you sell internationally, find out what that market’s preferred payment method is and do your best to make it available for those domains.
Aside from payment options, you can highlight the location of your warehouse to emphasise that you have fast delivery times.
Showing off your warehouse location could help you sell more to local customers who want to be more environmentally conscious. Isn’t it true that being perceived as a green company is a good thing?
If one of your shop’s strong points is its return policies, make sure to highlight them.
If you offer a money-back guarantee, make sure it’s prominently displayed on your homepage, product pages, and during the checkout process.
Exceptional Customer Service
In a similar vein to convenience, you want your customers to know that if something goes wrong, your customer service team will be there to assist them in resolving the problem as quickly and smoothly as possible.
Things can go wrong, break, arrive late, and so on. Things like this can happen to even the most well-known brands, as everyone knows.
So, if you take pride in your customer service, let your customers know that you are available to them. You may want to include a chatbot so that customers are aware that they can contact “someone” at any time.
Enhancing Your Shopify Store with ShopFox
If you sell popular items, there’s a good chance that someone else is selling them as well. It’s critical to concentrate on the aspects that will set you apart from your competitors, especially if they all sell the same thing (or similar products).