In 2022, you won’t be able to avoid discussing artificial intelligence. But what is artificial intelligence and how does it apply to eCommerce? Before we delve into the details of artificial intelligence, it’s important to first define the term.
What is AI?
Artificial intelligence, also known as AI, is a large part of computer science concerned with the creation of intelligent machines. This intelligence should be similar human intellect, capable of recognising and interpreting patterns and languages, learning, planning, and problem-solving.
Artificial intelligence has made lots of progress in recent months, with Google A.I. recently defeating the world champion of the extremely difficult board game Go.
When it comes to eCommerce, artificial intelligence can assist in the growth of an online store’s sales. Personalising the buying experience can result in a significant increase in sales. There is a growing idea that anyone who wants to succeed in online retailing today must present individually tailored information and offers to make the shopping experience more personal.
As a result, the level of customisation can become a big USP (unique selling point) that affects your store conversion rate and sales.
Using AI for Cross-selling on Shopify
This is when artificial intelligence comes in handy. A.I. can recognise what the customer has already done on your Shopify store, what they have searched for, and what products might suit them (in the future!) by analysing data.
Customers can be presented products that are most likely to interest them and match their shopping history using this information to develop dynamic landing and product pages. AI can also offer similar or complimentary products to users who are still deciding.
AI in Chatbots
We can take it a step farther and consider chatbots. The advancement of chatbots is linked to the advancement of artificial intelligence. An intelligent chatbot can read your customer’s requests and respond to them uniquely, rather than merely responding to pre-programmed questions or keywords as is the case now on some chatbots.
In the not-too-distant future, a chatbot could become the ideal shopping assistant by assisting clients in selecting the appropriate things, whether they are clothes, furniture, sports equipment, or food. It could help ensure that a support request is handled efficiently.
Virtual assistants like Siri, Alexa, and Google Now are definitely familiar to you, and you’ve probably used them. These cloud-based assistants are continually on the lookout for new information and can assist users with everyday chores.
ECommerce businesses like you can gain from this as well, because virtual assistants can provide product recommendations. Is voice search the way of the future?
How ShopFox can Help Automate Your Shopify Store
A growing number of eCommerce businesses are looking to implement AI. Artificial intelligence, particularly in the sphere of eCommerce, has enormous potential for improving sales.
Artificial intelligence is the future of eCommerce, so it’s worth looking into expanding your shop’s system and keeping an eye out for promising A.I. technologies that can propel your online store forward and set you apart from the competition.
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