You might believe that making forms for your online store isn’t a difficult or time-consuming activity for store owners. It is nonetheless worthwhile to look at the art of making forms in greater depth. After all, forms are one of the most crucial components of an online store.
In reality, if forms are designed and set up correctly, they can lead to greater conversions. Order forms, contact forms, newsletter subscription forms, and other forms are all important for your online business’s success. Here are some things to consider while designing forms for your online Shopify store.
Keep Forms Simple
Filling out any type of form is often seen as a chore for shoppers. A form can make you feel like you’re agreeing to something when you give your information away.
As a result, clients frequently prefer to get this done as soon as possible. If people notice that filling out the form in your online shop takes too long, they will most likely cancel their order and abandon your website.
That is why it is important to keep the amount of fields in your forms to a minimum. Research shows that 3 fields is the fine point between getting enough information, and the form being too long. 4 or more fields can lead to a drop off in conversions.
Only Ask for What You Need
We strongly advise you to just ask for essential information in your website forms. One thing to consider before including it in your form is the phone number. When it comes to phone numbers, many clients are hesitant to provide this information over the internet. Many people are concerned about receiving unwanted phone calls or spam text messages.
When they notice that they need to input their phone number, many potential buyers quit their shopping carts or leave a website. To put it another way, requesting your potential consumers’ phone numbers may result in a poorer conversion rate for your online store.
Make Clear Error Messages
Customers can make mistakes when filling out your form. Did you know that the way you explain an incorrect fill-in might have an impact on your conversion rate?
To avoid any negative effects on your conversion rate, be sure to provide precise information about the problem to your customers, such as by identifying the field(s) where the error occurred or having them displayed in a different colour.
You must also tell them what went wrong, such as if the consumer used an illegal character or didn’t fill in an area. You can also show an example of a correct fill-in to help people understand what went wrong.
Using the Correct CTA
Let’s speak about the most important component of a great form: the CTA (call-to-action). This button should be placed directly below the form and should entice the user to click it.
It should be apparent to the user what will happen after they click the button (e.g. submitting their data to complete their order).
Make your message more engaging than a basic “Submit.” Although it is a universal option that may be used across forms, it is recommended that you choose a more customised wording for your CTA button, such as “Place order,” “Sign up for free,” or “Proceed to checkout.”
A/B Test Your Forms
When it comes to eCommerce forms, the most important thing is to analyse your performance and draw conclusions.
Are you unsure whether field layout or CTA will be the most effective in terms of conversion? A/B tests can assist you in determining this.
Tools like Google Analytics and HotJar can help you keep track of how well your forms are performing.
For example, HotJar is particularly useful because it provides you with a “heat map” of your website pages, allowing you to identify which sections or elements are most frequently clicked. You can also get reports on the effectiveness of your forms.