Yes, trade fairs can be a great way to acquire customers, even if you’re an online-only store. There are a few reasons for this.
First, trade fairs give you the opportunity to meet potential customers face-to-face. This is a great way to build relationships and get an idea of what they’re looking for.
Second, trade fairs provide you with a captive audience. You can really focus on your pitch and try to persuade people to buy from you.
Third, trade fairs can be a great way to get exposure for your brand. If you have a booth or stand, people will see your logo and name. This can help raise awareness of your company and what you offer.
Most trade fairs are aimed at a B2B audience – namely other businesses. The potential for you is to get a large wholesale order for your business – possibly thousands of units at once.
So, in short, yes – trade fairs can be a great way to acquire customers, even if you’re an online-only store. Make sure you make the most of the opportunity by having a strong pitch and focus on building relationships.
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