It’s estimated that 70% of online shopping carts are abandoned. That’s a lot of potential revenue that businesses are missing out on. But there’s good news: abandoned cart recovery is a process that can help businesses recover some of that lost revenue.
There are a few key things to keep in mind when doing abandoned cart recovery:
1. Timing is everything
The sooner you can reach out to a customer after they’ve abandoned their cart, the better. Ideally, you want to reach out within an hour. This way, you’re still top of mind and the customer can easily remember what they were interested in buying.
2. Keep your messages personal
Your abandoned cart recovery messages should be personal and tailored to the individual customer. This means using their name, referencing the items they were interested in, and offering a discount or incentive to encourage them to complete their purchase.
3. Make it easy to complete the purchase
The whole point of abandoned cart recovery is to get the customer to complete their purchase. So, make it as easy as possible for them to do so. Include a link back to their shopping cart in your message and make sure the checkout process on your website is quick and easy.
4. Try different approaches
Not all customers will respond to the same abandoned cart recovery message. So, it’s important to try out different approaches. This could mean sending a series of emails, reaching out via text message, or even giving them a call.
5. Analyze your results
Finally, it’s important to track and analyze your results. This will help you determine what’s working and what’s not. You can then make adjustments to your abandoned cart recovery strategy accordingly.
A Helping Hand from ShopFox
By following these tips, you can maximize your chances of recovering lost revenue from abandoned shopping carts.
Contact us today to learn more about how ShopFox can help your online store build trust and get more sales.