Abandoned carts happen when a customer adds an item to their cart, but doesn’t complete the purchase. It is one of the most frustrating aspects of eCommerce and Shopify for shop owners because it means that they lose out on potential revenue.
The reasons behind shopping cart abandonment vary from site to site; however, there are many ways in which you can recover lost sales and increase your conversion rates. In this blog post we will discuss some of the major causes of shopping cart abandonment and how Shopify shop owners can improve their conversion rates.
People Abandon Carts when your Checkout is Complicated
One of the most common reasons for shopping cart abandonment is a complicated checkout process. Customers don’t want to have to fill out a lot of information and go through multiple steps in order to make a purchase. If your shop has a complex checkout process, you’re likely losing sales. One way to improve this is by simplifying the checkout process and making it as user-friendly as possible.
Another common reason for shopping cart abandonment is a lack of trust or confidence in the shop owner. This can be addressed by increasing transparency on your site, such as displaying your contact information, returns policy, and security certificates. Additionally, you can use third-party payment processors like PayPal to increase customer confidence.
Unexpected Costs can Equal Cart Abandonment
Abandoned carts also often occur when customers are comparison shopping or when they encounter unexpected costs at checkout. You can combat this by ensuring that your prices are displayed prominently on your product pages and by using Shopify’s built-in discount codes feature. This way, your customers will have all the information they need to make a purchase decision.
Another common issue is shop owners failing to provide their contact information on every page of their website or shop. The lack of this can be frustrating for visitors who may not know how else to get in touch with you if they have questions about an item, shipping options, etc. Making sure that your contact info is visible at all times can prevent these issues from occurring and ensure that you don’t lose out on potential sales due to customer confusion.
Build Engagement on Shopify Throughout the Year
We hope that this article has given you some useful tips on how to reduce shopping cart abandonment in your Shopify shop. Implementing some of these changes can help increase your conversion rates and ensure that you don’t lose out on potential sales.
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