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Marketers use Google Ads and Bing Ads on a daily basis to improve website traffic and income for their companies. Pay-per-click, or PPC, advertising is important for online businesses to understand since it’s an excellent tool to utilise when you want to get a leg up on the competition.

Bing Ads vs Google Ads

The Search Network and the Google Display Network are the two networks where Google Ads are displayed. The first allows ads to appear on Google’s search results page, while the second allows ads to appear on a variety of websites across the internet. 

Microsoft owns Bing Ads, which includes three search engines: Bing, Yahoo, and AOL. This means that when businesses advertise on one platform, their advertising will also appear on the other two. Businesses have a significant chance to boost traffic and income through many channels as a result of this. 

We’ll compare Bing Ads vs. Google Ads in this article to assist you get a better understanding of both platform and figure out which one will help your firm sell more products or services.

The Costs of Bing and Google

Both Google and Bing Adverts use pay-per-click (PPC) advertising, which allows companies to place ads on search engine results pages when someone searches for a certain word or phrase on Google or Bing. The cost per click is determined by the number of individuals that click on the ad in the search results. This is known as cost-per-click (CPC), and it helps businesses in determining their advertising budget. 

For example, if your goal is to acquire 200 clicks per day on your ad and each click has a maximum CPC of $0.50, multiply these amounts to find the potential daily cost, which is $100.

We’ve noticed that eCommerce businesses prefer to invest in Google Ads over Bing Ads, based on the assumption that they’ll get more bang for their buck with Google. When it comes to eCommerce advertising, however, some businesses like to use to use Bing Ads in addition to Google Ads.

Targeting Options for Both Platforms

When comparing Bing Advertising vs Google Ads, both platforms allow advertisers to filter their ads so that only relevant audiences see them. At the campaign level, both platforms use ad filters such as network, location, and language to ensure that advertising reach their intended viewers. Bing, on the other hand, takes it a step further by enabling for more precise targeting. Bing Ads allows changes to be performed at the ad group level, which Google Ads does not allow. 

Is there anything else Bing has that Google doesn’t? 

  • The flexibility to apply various ad campaigns to various time zones. 
  • The ability to target users based on their device type and operating system 
  • The option to add a social media plugin that displays an account’s number of followers

Which is Right for Your Business?

Whether Bing Ads vs Google Ads is better for your business ultimately comes down to your final aim. For example, business can set a goal to increase annual revenue by drawing new customers and raising the average value of their customers’ orders, and sought to achieve this objective by attracting new customers and increasing the average value of their customers’ orders. As a result, they used both Bing Ads and Google Ads, which resulted in a 45 percent boost in ad revenue. 

We believe that advertising on both of these platforms can help businesses achieve long-term success.

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