We spend so much time on our phones that there are bound to be some annoying things on the internet. With this in mind, the number of people who use their phones every day keeps going up. Not only are people spending more time on their phones every day, but mobile shopping has now surpassed desktop shopping.
Most eCommerce sales come from mobile shopping, so it’s important that your online store is mobile-friendly (aka mobile-friendly). Even though you may be sure of your online store, let’s take a look at a few basic things you should keep an eye on to make sure it doesn’t annoy your customers and cause you to lose sales.
Clickable Elements Too Close Together
Buttons that are hard to click are a common source of frustration in mobile shops.
Google has put together a list of suggestions for making your site more “mobile-friendly.” It says that elements that can be touched, like buttons or navigation links, shouldn’t be too close to each other so that the user doesn’t accidentally touch the wrong thing. You want your site to look good and be easy to use.
Users shouldn’t have to zoom in and out of a page to find the buttons and links they want to tap on. The Mobile-Friendly Guidelines say that the space between the buttons should be about 5mm, or 32 CSS pixels.
Google has been trying to get websites to be mobile-friendly for a long time. They finally said in public that having a site that works well on mobile devices is an important ranking factor and that they will finish it in March 2021.
Google says that mobile-responsive designs are the best way to make your website easy to use on mobile devices, even though there are other ways to do it. Google indexes and ranks your content based on the mobile version of your site, so your site needs to look and work well on mobile devices in some way.
Mobile Sites offering Less than Desktop
In the past, a common way to make a mobile site look cleaner and more organised was to take away some of the content that is on desktop versions.
This makes things worse in two ways. First of all, you might have customers who aren’t happy. Second, this could cause problems with SEO.
Since Google switched to the mobile-first indexing policy we talked about earlier, you can no longer use a simplified version of your site. Today, your mobile site should be just as useful and full of information as your desktop site.
Photos that Can’t be Enlarged
Some photos can’t be enlarged or zoomed into, which makes it hard for the user. On mobile websites, the zoom feature is often turned off. A lightbox could be used to make the images bigger, which is one option.
Customers need to see your products up close one way or another, so make your images easy to click on. And while you’re at it, make sure there are lots of photos. The more people, the better.
A Helping Hand from ShopFox
Mobile responsiveness and mobile friendliness are more important than ever for online shoppers and, by extension, for shop owners. Make sure your Shopify business works well and is easy to use on mobile, and you’ll be ready to rank higher in Google.
Contact us today to learn more about how ShopFox can help your online store build trust and get more sales.