It’s hard to tell if a shop is reliable. We’ve all visited a new online shop and questioned its safety. You’ll probably do what the rest of us have done: look around the website for signs of a rip-off. First or second-hand experience makes online shoppers in this situation sceptical.
Since the user doesn’t know the shop, it must prove itself. Your Shopify store has a limited time to prove it’s safe to buy from. Spelling errors bother many online shoppers. Low-quality images. Nobody could be reached. All a quick way to lose a customer.
Let’s look at some questions a shopper might ask to determine a store’s reliability.
How Trustworthy Do You Appear?
This may seem like a silly question, but it is almost always the first thing someone thinks when they walk into a store they have never been to before. If they found your website through Google or a Facebook ad, they may already be wondering how trustworthy your shop is before they click on the link.
Taking all of this into account, it’s clear that your first impression will be very important. So, as a Shopify store owner, you have to ask yourself, “How can you build trust at first sight?”
When someone goes to your website, they can quickly look at a lot of things that help build trust.
Depending on your niche or industry, you might have a few options. There might even be more than one choice. For instance, if you sell Fairtrade products, you might want to find out what you need to do to put the logo on your site. You can display award-winning products in your footer or on a website page dedicated to your awards and certifications.
Are Your Products as Expected?
Is there anything worse than the old “bait and switch” trick? It’s probably happened to all of us at some point, whether it was a burger advert on TV or a used car. This old business practise has caused a lot of people stress and disappointment over the years.
Even if that’s not what your store is all about, shoppers still worry about it a lot in the digital world. On the one hand, shoppers can get very excited when they find something that seems to meet all of their needs. On the other hand, it can be hard to buy from a shop you don’t know much about.
When it comes to first impressions, there is a really easy way to fix this. Showing off your product reviews is a great way to reassure new website visitors that your offer is real and that what they see is what they get.
These days, it’s a must to have reviews of your products on the pages for those products. It gives your customers peace of mind about the quality of the product they are thinking about buying, and they don’t even have to leave your website to do it. On top of that, reviews collected by a company that is certified by Google can also help your search engine rankings.
Is Your Shopify Store Reliable?
After customers are sure that your products are real and that your site is safe, the last thing they might wonder is how good the service is in your shop.
Even if your products are great, are they being sent out on time? What happens if a product is broken when it gets to the customer? When people shop online, customer service is becoming more and more important.
Tell the people who come to your shop about the services you offer. This can include details about shipping, packaging, pre-order service (chats, emails, and frequently asked questions), and after-sale service (customer service, tech support).
A Helping Hand from ShopFox
Online shopping has been growing for more than 20 years, and it has grown even more since the pandemic. As more and more people get used to shopping online, it’s up to shop owners to show their customers that they can be trusted.
Contact us today to learn more about how ShopFox can help your online store build trust and get more sales.